A conversion-focused website redesign for a litigation firm, with a lead-gen system built on Webflow.
Discipline
Web
Year
2022
Scope
3 services
Stack
Full-stack
Case Study
The story behind the work.
Project
Arc Legal
Web · 2022
Services
Website Design
Webflow Development
SEO
The Challenge
· Where we startedArc Legal's site looked credible but converted poorly — visitors couldn't tell which practice areas the firm actually led in, and the contact path was buried.
Our Approach
· How we thoughtWe rebuilt the information architecture around practice depth rather than firm history, then engineered every page toward a single, obvious next step.
The Design
· How it took shapeA restrained, trustworthy visual system with strong typography and courtroom photography. Trust signals — verdicts, credentials, recognitions — appear consistently near decision points.
In Development
· How it was builtWebflow build with a CMS for case studies, strict technical SEO, and an integrated form pipeline with CRM routing and team notifications.
The Outcome
— Arc Legal
0%
in the first twelve months
Gallery03 views
Every pixel of Arc Legal, up close.
