A full-funnel digital marketing program that tripled organic revenue for a grocery delivery startup.
Discipline
Marketing
Year
2023
Scope
3 services
Stack
Full-stack
Case Study
The story behind the work.
Project
Meridian Market
Marketing · 2023
Services
SEO
Content Strategy
Paid Media
The Challenge
· Where we startedMeridian had a strong product and almost no organic presence. Search demand existed but competitors owned every head term, and paid acquisition costs were climbing each quarter.
Our Approach
· How we thoughtWe rebuilt their content around shopping intent, launched a technical SEO cleanup, and unified paid social with a single creative system built from the brand identity.
The Design
· How it took shapeCampaign creative used the brand's fresh, food-led photography system with short, honest copy — a deliberate contrast to the discount-heavy tone of the category.
In Development
· How it was builtA headless landing-page system let the marketing team launch new campaigns in hours instead of weeks, with built-in A/B testing and analytics hooks.
The Outcome
— Meridian Market
0%
over the same period
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